Sunday, March 4, 2012

OPENING DAY TV COVERAGE NOT A PRIME-TIME WINNER.(MAIN)

Byline: -- New York Times

Television ratings for the first night of the Republican National Convention indicated that only a small fraction of the total television audience watched the prime-time portion of the event.

On ABC and CBS, the two broadcast networks that offered just an hour of prime-time coverage each on Monday, only about 13 million viewers tuned in, or about 15 percent of the total television audience. And on CBS, which interrupted its convention coverage for a repeat of a segment of its news magazine ``48 Hours,'' on …

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